| Diva Biz - Business & Finance |
Are You Hitting Your Target?
By Christina Madrid
“If you can't define them you can't find them.”
~ Jay Abraham
What if you were committed to helping serve a targeted market of people who could gain extraordinary value if they used your services or products? What if you knew that your services or products offered extraordinary value, but no one else knew?
If you don’t clarify or communicate with your target audience, they’ll have no way of accessing the benefit of your value. Connecting with your prospects and offering your value is a fundamental component of why you are in business—to serve people and make a profit! |
| To be a successful entrepreneur you need to profile your target market and attract those most likely to buy from you. Once you’ve identified them, you need to find out where they are, determine how to reach them, and create a marketing strategy that includes actions and collateral material to attract prospects and convert them to customers.
Are you hitting your target? If not, why not? Perhaps you haven’t thought this through and are trying to be everything to everyone. You know what happens when you do that? You risk blending in with everyone else! |
So let’s create a system to hit your target, so the right people will get the right message and the right value—and you will get paid!
Here’s an outline to get you started:
1. What is your ideal customer’s primary pain, problem or need that your service/ product is a solution for? You need to first identify the emotional motivator for someone to buy from you.
2. What is the solution your service/ product offers and how is it unique from the competition? If you are just another accountant, or coach, or nutritional company, why will someone buy from you? How do you stand out? Figure out your differentiation and promote it.
3. Who needs and can afford your service/ product? There are a lot of ways to profile a target, from demographics (age, gender, location) to psychographics (lifestyle preferences). Get going on your research to identify those most likely to buy from you.
| |
4. Where is your ideal customer, how can you find them, and what marketing message, materials, and activities do you need to reach and convert them? This is a big part of marketing and will take some time to pull all together. You may seek the help of a graphic designer and branding or marketing pro. To be effective, marketing needs to be targeted, but also consistent.
5. What is your sales system for contacting, following up, converting, and staying in touch with prospects and clients? Based on your target market, this will vary, so tailor your sales and follow up strategies accordingly. Get the help of a Virtual Assistant to aid you with the administrative part of your business.
How do you know if you’re hitting your target? First of all, are you getting enough qualified leads in your pipeline—ones you can follow up with, add to your database, and convert to clients? Are you attracting the kind of people you want to work with—ones you enjoy and who get maximum value from what you have to offer? If not, follow the guidelines here and get your strategy in place. Then ready, aim, hit your target!
If you would like some tips or coaching on how to target your marketing, contact me to get started. Call Christina Madrid at 760.805.7952 or visit http://www.next-levelcoaching.com/ to learn more about how I can help you tap into your passion to create purpose and success in your life and your business.
|
|
